April 2009, San Fernando Valley Business Journal
Being green has blossomed from making changes to the home or the vehicle one drives to what one wears and looking good at the same time. Clothing items made from hemp have long been available and now stores stock items made from organic cotton, bamboo, and recycled materials.
Saks Fifth Avenue and Barney’s have added eco-friendly clothing. This month retail chains Anthropologie and Target began selling organic cotton shirts, skirts and shorts...."That adds credibility to the smaller stores that are dedicated to it,” said Carrie Pollare, editor of White Apricot.
Filling a need
Those smaller stores have their origins in filling a need that wasn’t met elsewhere. Green Cradle in Sherman Oaks came about two years ago because Edward Olshansky and his wife tired of so-called organic products using fabrics or ingredients containing chemicals and synthetics.
They sell more than just clothing – Olshansky offers hard wood cradles, organic mattresses, wool carpeting, water filters, and air purifiers.
Olshansky also has customers with specific questions about what is truly organic. So he and his wife educate themselves as much as possible on their products to have the right answers and tell the difference between organic products and conventional ones.
“Once you open their eyes they run with it,” Olshansky said.
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